Playtech Gets Praise for Leaderboards Tool
Playtech, a well-known developer in the online casino gaming industry is continuing to expand its range of player engagement tools, with a particular focus on the leaderboards feature.
Online gaming operator Mansion has already witnessed the benefits of this service. As an early adopter of leaderboards, Mansion Casino has seen rapidly growing player uptake for a competition built around the popular Fire Blaze Jackpots series, one of Playtech’s most successful brands.
Playtech Has High Expectations from Leaderboards
Recently updated, the flexible leaderboards feature gives operators the power to deliver an unparalleled player experience and build loyalty by instigating competition. Players can earn their spot on the rankings table as they play. Leaderboards can be built around particular themes and made available to all players, or specially targeted segments within this demographic.
According to Anthony Evans, Playtech’s VP of Product Strategy: “Player engagement and the ability to deliver an enhanced experience is at the core of our product development strategy. That’s why it’s so gratifying to see a major partner like Mansion actively embracing tools like leaderboards. The joy of leaderboards is their flexibility – operators can build their leaderboards in a flexible way, be it the way points are accrued, physical, bonus or cash prizes, free spins, golden chips and more, as well as tailoring promotions around specific games, brands or events.
Leaderboards tap into a natural competitive streak in many players – not just in terms of winning prizes, but also the excitement of topping the table. As such, they can be a highly effective way to engage players and encourage cross-sell across an entire suite of games; particularly a brand such as Fire Blaze, which is already developing a highly loyal following.”
Mansion Chiefs Delighted with Early Signs
Chris Mousdell, Head of Casino at Mansion, adds: “We’re always looking for new ways to engage and connect with our players, and we’re already seeing great results, particularly with our recent Fire Blaze Jackpots promotion.
As well as being a valuable engagement tool, it’s the flexibility of the leaderboards that has impressed us. The ability to award spot prizes, target promotions to specific player segments and limit qualifying bet amounts, means we can engage a wide audience in the most relevant and responsible way.”
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