Sportsbet.io to Replace FxPro As New Watford Shirt Sponsor

It is official – Watford FC has just signed a three-year deal with Coingaming, internationally acclaimed operator of iGaming brands, such as Sportsbet.io and Bitcasino.io. According to the agreement, the Coingaming’s sports betting brand Sportsbet.io is to replace FxPro and take over as the club’s new shirt sponsor during the 2019/2020 season.

Watford’s Largest Sponsorship Deal So Far

The new Watford-Sportsbet.io deal will go down in the club’s history as the largest so far. The association of Watford FC with a bitcoin-focused brand is perfectly in line with the image that the club is trying to get across – a team that nurtures innovative spirit and originality.

“Our desire to increase our global reach while continuing to make our fans proud by doing things differently in the Watford way is fully supported by Sportsbet.io. We are thrilled to have found a partner that matched our ethos by looking to disrupt the betting industry and offer their customers a fun, fast, and fair experience” stated Watford’s Global Strategy and Partnerships Director, Spencer Field.

Sportsbet.io Logo Will Appear on the Team’s Training Kits

The new brand will cover the front of Watford’s home and away shirts and appear on the club’s Vicarage Road home ground, starting from  August 10, when the club is scheduled to play against Brighton & Hove Albion. One of the reasons Coingaming and Sportsbet.io decided on Watford as the brand’s promoter is the club’s global reach. The company has even changed the logo colours to sync with Watford’s home kit, which is a strong testament to their dedication and collaborative spirit.

As for Watford FC, their input goes beyond simply flaunting the logo; the club’s experts will cooperate with Sportsbet.io’s Estonia team, developing a number of initiatives across multiple international markets. Sportsbet.io’s Head of Sportsbook Marketing, Justin Le Brocque, expressed the company’s delight about the cooperation with a team that’s a part of the Premier League.

“The Premier League is the most watched sports league in the world, so we are absolutely delighted to announce a major sponsorship deal with one of its most celebrated teams,” said Le Brocque.

He also compared Watford’s and Sportsbet.io’s determination in bringing entertainment to a global audience.

“We share the club’s desire to combine passion and innovation to reach the top,” said Le Brocque, adding that the brand is extremely proud to sponsor the ladies’ team and support equality.

“…diversity is embedded in Sportsbet.io’s ethos, so we’ll be looking to make that message clear as we involve ourselves fully right across the club”, concluded Le Brocque.

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