Scientific Games Becomes Light & Wonder
A well-respected online casino content provider, Scientific Games has changed its name to Light & Wonder. The company has announced the change, stating the focus will be on enabling a seamless gaming experience across the platforms. It will introduce a cross-platform approach to deliver various game franchises to customers anywhere. The venues will include land-based, mobile and online casinos and social and real-money gaming markets. Additionally, this strategy will help the enterprise establish its front-running position and reach new players.
The firm has made several strategic moves during the last few months, including divestitures of sports betting and lottery operations. Its new vision and input from stakeholders have given the company a new identity. Light & Wonder refers to its content-creating focus and hardware and systems that connect famous releases across multiple channels. The transformation involves the website change, with the new address being lnw.com. The site will feature technology, services, casino products, games, systems, platforms, and hardware. The legal name change is expected to be complete in spring 2022.
Scientific Games Corporation, operating under the name Light and Wonder Inc, is an industry-leading company in cross-platform games and entertainment. It connects 5,000 employees on six continents to connect land-based and digital channels. The unrivaled distribution and technology, alongside the culture appreciating creativity and hard work, make it a global leader.
Moreover, the company has been developing game experiences cherished by fans worldwide. The famous OpenGaming platform powers the most significant gaming network in the industry. Furthermore, the enterprise is devoted to maintaining the highest integrity standards and promoting regulated gaming.
The Best Is Yet to Come
The company representatives are delighted to set out on a journey under the new name, announcing seminal strategic changes. They are excited to take a new path and offer even more versatile content to the players. Barry Cottle, the CEO, has voiced his delight about a fresh approach that will provide a unique cross-platform experience.
To implement a new strategy, the company needs a new identity to present its unique capabilities. The new moniker and the goal to be the best cross-platform company in the iGaming sector will inspire its teams to create. The players are in for great surprises to showcase the enterprise’s ambitions.
Cottle has added Light & Wonder already has a world-class team of top-notch game creators and developers. The desire to transform into a growth company that invests in people and products helps serve the customers better.
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