Playtech and Unibet Ink US Deal

Unibet pens Playtech deal

Playtech, a cutting-edge online casino provider, has teamed up with Unibet Interactive and will allow them to use its acclaimed software. The agreement concerns the state of New Jersey, although it is anticipated several other states will soon follow. Playtech plans to expand its global footprint by conquering the US market and this deal is a part of the strategy. Unibet already has a considerable product offering in New Jersey, which is to be fortified by Playtech’s revolutionary software.

Playtech already runs some operations in New Jersey through the deals with Bet365 and BetMGM. Its business grows in several other states such as Pennsylvania, Indiana and Michigan via the partnership with Parx Interactive. There hasn’t been an official announcement on whether these states will be incorporated into the Unibet deal. On the other hand, Unibet is live in Virginia, Pennsylvania and Indiana, and is resolved to fortify its fan base in the US with the new deal.

The Technology Pioneer

Playtech has recently revealed it’s agreed to sell its Finalto operations. Playtech’s Financials Division is a world leader in financial trading and is expected to be acquired by Gopher Investments. It will be an all-cash $250m transaction planned for 2022. This will enable Playtech to fully concentrate on the playing aspect of the business and enhance its technology.

Playtech is a top-tier industry brand and a revolutionary iGaming technology pioneer, delivering quality solutions since 1999. It provides various content, services and technology via its integrated platform Playtech ONE. It has teamed up with multiple renowned brands across the regulated markets, providing its technology to online and land-based casinos. Playtech runs the leading iGaming company in Italy, Snaitech.

The Agreement Brings Unanimous Delight

Both companies’ representatives have expressed great pleasure regarding the partnership. They are sure it is to bring significant improvements to both parties. Shimon Akad, COO at Playtech, stated they were ecstatic to partner with Unibet, for they deliver a unique gaming experience. To include Playtech’s award-winning software in their offering, starting in New Jersey, is an opportunity not to be missed.

Manuel Stan, SVP at Kindred Group US (that operates Unibet), said they were looking forward to the fruitful collaboration. This agreement allows Unibet to enrich its portfolio with some fantastic content and deliver an unforgettable experience to its customers. He voiced great hope for the future concerning this partnership and added it would bring about great things for everyone.

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