Microgaming Sells Quickfire to Games Global
Microgaming, a world-leading iGaming giant, has agreed to sell Quickfire, its famous distribution business, to Games Global Limited. The purchase will include a comprehensive game library, together with the most popular progressive jackpot releases. If everything goes as planned regarding regulatory approvals, the transaction will go through in Q2 2022. The newly established company enters the industry with a bang, acquiring the operations from a top-tier enterprise.
The deal also includes the acquisition of international distribution rights to a plethora of exclusive Microgaming titles. Games Global is to inherit the giant’s extensive customer database of over 900 prominent gaming brands. However, the sale doesn’t mean Microgaming is out of the Quickfire business. It will continue to provide end-to-end solutions to its main customers while focusing on other aspects of the business.
New Juggernaut Is Born
Provided that the transaction is completed as predicted, Games Global will instantly access numerous jurisdictions and receive regulation-ready assets. It includes operating twenty-five studios and more than 3,000 different games, counting the world-famous progressive jackpot network. The distribution facilities encompass 980 various brands and 260 customers. The purchase will surely shake the entire iGaming industry in terms of ownership and control.
Microgaming enables the new giant to emerge immediately, allowing it to have 1,100 employees across five continents. The partnership has been on the horizon for some time, so partners and stakeholders will now have enough time to prepare. The company has also announced John Coleman will step down as Microgaming CEO, and Andrew Clucas, current COO, will replace him.
Exciting Deal for Everyone
Games Global was founded in early 2021 and supported by private capital. It focuses on content development and distribution in regulated jurisdictions. Walter Bugno, the CEO, has said that his company is a breath of fresh air in the industry. The rapidly-growing enterprise enters the vibrant gaming market with a bang, announcing it is here to stay. It wants to deliver the best solutions in the field and enhance customer experiences to the top level.
John Coleman, CEO at Microgaming, has said the deal provides new chances for both companies. Games Global will obtain the business known as Quickfire, while Microgaming will extend its reach to other services alongside the core business. Both enterprises will have multiple new opportunities and will do their best to take advantage of them.
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