Ezugi Presents A New Brand Identity

Ezugi Presents New Brand Identity Called Smart Move

Ezugi has completed another significant milestone in the market. It has just introduced a new brand identity after a decade of experience in the gaming sector.

This is yet another step for the provider of live casino content, which looks to expand its footprint. It targets fast-increasing markets as part of the expansion strategy.

Smart Move Reflects Ezugi’s Focus on Localised Content

After introducing multiple changes in its portfolio, Ezugi has presented its new identity.  The brand has featured its new slogan and logo to showcase the company’s values. The live supplier is part of Evolution after its acquisition in 2018. The acquisition enabled both companies to increase their presence in the market and offer high-quality products.

The rebranding process shows that being competitive and inventive is vital for every company in the iGaming market. Ezugi’s new slogan, Smart Move, indicates the company’s dedication to bringing fresh ideas to the table. The brand is known for localized content with a first-to-market approach.

Ezugi has been focusing on using innovative technology and solutions to become recognized in the sector. Since its foundation in 2012, the company has built a reputation as one of the leading creators of localized games.  Currently, the company is holding 12 studios, offering 20 games for more than 200 operators. Ezugi also takes care of users’ needs, so it creates products based on customers’ preferences.

When entering new markets, the live casino brand focuses on compliance.  Its iGaming system has been created to back the responsible gambling strategy. The company continues reviewing its policies to ensure full compliance with regulatory requirements. Live gaming is all about trust and integrity, and Ezugi has managed to create a unique live portfolio. It is already present in leading regions such as Romania, Belgium, Hungary and Bulgaria, Curaçao, Italy, Spain, Lithuania, Latvia, Estonia, IoM, Bulgaria, Colombia, Argentina and MGA.

Commenting on the News

CEO of Ezugi, Kfir Kugler, said that they had come a long way from where they had been almost 10 years ago when the company had been founded. Today, the company offers an extensive suite of live casino games and a number of innovative solutions. Its visual identity needs to reflect all these changes and all the work of its creative team. Even if they have a new ‘smart’ look, their mission will always be the same – to supply advantageous solutions which beat the competition through data and innovation.

He added that it had always been in Ezugi’s DNA to provide the top service to its customers and their players. Thanks to the second-stage rebranding of a new website and portal, Ezugi partners will benefit from the user-friendly structure and their efforts to create a modern area and meet their needs.

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