Poker Star Lex Veldhuis Joins MuchBetter Family as Brand Ambassador
As of April 2019, MuchBetter started a new professional chapter, welcoming Lex Veldhuis (a renowned poker player and a member of PokerStars Pro Team Online) to their ranks. According to the terms of the agreement, Veldhuis will serve as a brand ambassador and raise brand awareness among the members of the Twitch Poker community.
At the same time, Veldhuis’s vast online gambling experience will, without a doubt, prove invaluable to the company, which will benefit from his insights as a player and draw on his experience with various payment platforms.
Who Is Lex Veldhuis?
Lex Veldhuis started his gaming career as a StarCraft strategy game player and shifted to poker after meeting French poker player Bertrand “Elky” Grospellier, who suggested that his talents might reach their full potential in online poker. Rumour has it that it was Grospellier who placed the first $10 deposit on Veldhuis’ casino account.
By 2009, Veldhuis already managed to draw attention to himself, coming 7th in WSOP’s NLHE event and cashing out $40,000. The success was followed with his appearance on the Game Show Network’s High Stakes Poker with other highly acclaimed players.
Veldhuis’ fame reaches its peak in 2016, thanks to his Twitch channel that swiftly became one of the most popular accounts on the platform.
MuchBetter is a relatively new payment app launched in 2017 and operated by MIR Limited UK. Designed specifically for iGaming services, MuchBetter is adapted to the needs of an average online casino player and dedicated to providing an optimal payment channel for their users. This is where Lex Veldhuis steps in.
“Every online poker player has heard of Lex. Lex is known for playing fast, playing lots of tables and making lots of money, so I expect him to take full advantage of MuchBetter speed, security, and low fees”, says Jens Bader, MuchBetter co-founder. Considering the number of poker sites that partner with the company, who better to promote the brand than one of the most respected players of his generation.
“MuchBetter is a great product and I think it can become a big force in the online poker scene. Looking forward to working with the team and helping them better understand this community and all it has to offers”, stated Veldhuis.
Meanwhile, casino players can check out the full list of MuchBetter casinos here.
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